How to find game marketing work
Game marketing work comes from a handful of places: IndieGuild, Work With Indies, r/gameDevClassifieds, r/INAT for rev share teams, LinkedIn and publishers' own careers pages, and indie devs you pitch directly, often right before a Steam festival or a launch. Studio jobs bring steadier pay, and indie devs give you the most room to try things.
I founded IndieGuild, so keep that in mind when I talk about it. I've tried to be fair to everyone here, because each of these is the right pick for somebody.
- Show real games and real results, and say how you measured them.
- Want a job? Work With Indies and LinkedIn list marketing and community roles at studios and publishers.
- Want freelance clients? Pitch indie devs who have a Steam page and a festival or launch coming up, with one specific idea.
- Just starting? Market your own small game, a jam game or a friend's demo, and write up what happened.
- Want devs to find you? Put your work, channels and rates on a free IndieGuild profile.
| Where | Better pick when | Watch out for |
|---|---|---|
| IndieGuild | You want indie devs to find you, with your Steam pages, campaign results and launch plans on your profile. | It's new, so there are fewer roles than on the big boards. |
| Work With Indies | You want a real role at an indie studio, like marketer, social media manager or community manager. | Studio roles get a lot of applicants, so your case studies need to stand out. |
| Pitching indie devs | You'd rather pick games you believe in and show them a specific idea. | It's cold outreach, so keep it short and expect some silence. |
| r/gameDevClassifieds | You want a free [FOR HIRE] post where devs with a budget can find you. | Marketing gigs come up less often there than art or code gigs. |
| r/INAT | You're happy to join a rev share or hobby team to build experience. | Rev share only pays if the game sells, so check the team and the plan. |
| LinkedIn and publishers | You want a full-time or contract role on a bigger team. | They often ask for shipped games on your CV. |
Where game marketing work actually comes from
IndieGuild
This one's mine. You make a free profile with your work right on it: Steam pages you worked on, launch plans, campaign results, press kits, social posts and short-form videos. You add the channels you're good at, like TikTok, YouTube, Discord, streamers or Steam festivals, your rates, and tags like "Rev share OK" or "Hobby projects OK". Devs find marketers on Discover or with Find my match, and when a dev posts a role that fits you, it lands in your inbox. Every role on the Job board shows the pay type up front, and some show a budget. It's free, I don't take a cut, there are no ads, and nobody can pay to be seen first.
Better pick when you want indie devs to come to you. Not the best pick if you want the biggest pool of jobs today, since it's newer than the big sites.
Work With Indies
Work With Indies is a job board for indie studios, and marketing and community roles show up there next to art and code. When I checked in October 2026, it had roles like marketer, social media manager, community manager and influencer partnerships. Studios pay to list, so these are usually real roles with real pay. Read each listing closely and send a short note that points at one thing you'd do for that game.
Pitching indie devs directly
This is where a lot of freelance marketing work starts. Steam's Upcoming lists and festival pages are full of small teams with a store page and a deadline. Steam Next Fest happens three times a year, in February, June and October, and devs need a public store page and a playable demo to join, so the weeks before each one are a natural time to offer help.
Pick a game you'd genuinely love to see do well. Look at its page and its socials, then send a short note: who you are, one game you helped and what changed, and one or two specific ideas for their page or festival plan. Don't send a free full audit nobody asked for. My guide to pitching a game dev has a first message you can adapt.
r/gameDevClassifieds and r/INAT
r/gameDevClassifieds is for paid game work. Marketing gigs come up less often than art or code, so think of it as a place to be found: make a [FOR HIRE] post with the games you've helped, what you do and a link to your case studies. r/INAT is for rev share and hobby teams, and teams there often have nobody doing marketing at all. Read each sub's rules first, because they remove posts that break them.
LinkedIn, publishers and agencies
Publishers and bigger studios hire marketing managers, community managers, social media managers, PR people and creator or influencer relations roles. Their careers pages and LinkedIn are where those go up. Game marketing and PR agencies hire too. These roles usually want shipped games on your CV, which is why the indie work above is such a good place to start.
What your portfolio should show
Devs want to know one thing: did you help games like theirs find players? I'd show:
- Case studies. For each game: where it started, what you did, what changed and how you measured it. Steamworks has UTM analytics that tie links to wishlists and purchases, and it's worth learning.
- Steam pages. Before and after, with a note on why you changed the description, tags or screenshot order.
- Posts and clips. Your best social posts and short-form videos, with what they were meant to do.
- Outreach. A creator or press email you wrote, and coverage it led to, if the dev is okay with you sharing it.
- A plan. A launch or festival plan, with anything private taken out.
- Community. A Discord or forum you ran, and how you handled a rough patch.
Be honest with numbers: a modest result explained well beats a big number with no context. Never share a client's sales or wishlist numbers without their okay.
From first gig to steady work
Here's how I'd climb:
- Market something of your own. A small game, a jam game or a friend's demo. Write up what you tried and what happened.
- Help a team through one festival. A demo, a page and a plan for one event is a tight, real project.
- Take small fixed jobs. Steam page reviews, creator lists, a month of posts. Each one is a case study and a client who might come back.
- Learn the Steam side well. Valve's marketing docs cover wishlists, festivals, events and visibility, and devs love a marketer who knows them.
- Stay in touch. Every update, sale and DLC is another moment a dev might want help with.
Rates
I won't make up numbers. Game marketers usually charge per task (like a Steam page review), per hour, or as a monthly fee for ongoing work, and some take rev share. What moves the price is how much you're doing, for how long, and your track record. Keep ad spend separate from your fee, and get in writing who approves it.
Red flags
- "Guarantee us wishlists." Nobody can, and you'll get blamed when the number isn't hit.
- Requests to buy followers, use bots or fake reviews. Say no.
- An unpaid "trial month." A small paid piece is normal. A month of free work isn't.
- Full-time work for rev share on a game with no page, no build and no plan.
- No access, all the blame. If you're running their channels, you need the access to do it, and a clear say on what gets posted.
Frequently asked questions
Where can I find game marketing work?
Game marketers find work on Work With Indies, in r/gameDevClassifieds and r/INAT, through LinkedIn and publishers' careers pages, and by pitching indie devs who have a Steam page and a festival or launch coming up. A free IndieGuild profile with your case studies lets indie devs find you too.
How do I get game marketing work with no experience?
Market something first: your own small game, a jam game or a friend's demo. Write up what you tried, what changed and how you measured it. Then pitch small fixed jobs like a Steam page review or a festival plan, and apply for studio roles once you have a few case studies.
What should a game marketing portfolio include?
Case studies with where each game started, what you did, what changed and how you measured it, plus Steam pages before and after, your best posts and clips, an outreach email, a launch or festival plan, and any community you ran.
How do game marketers charge?
Usually per task, per hour, or as a monthly fee for ongoing work, and sometimes rev share. The price depends on how much you do, for how long and your track record. Keep ad spend separate from your fee.
Is IndieGuild free for game marketers?
Yes. Making a profile is free, and I don't take a cut of your gigs. You and the dev agree on pay and scope directly.
Let devs find you
Make a free marketer profile with your Steam pages, campaign results and plans, the channels you're great at, your rates and what you're open to (paid, rev share or hobby). When a dev posts a role that fits you, it lands in your inbox. It's free, and I don't take a cut of your gigs.
Make my profileMore guides
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- How to find a game marketer for your indie game
- Game marketers on IndieGuild