How to open a shop on IndieGuild and sell your game music, sounds and art

Updated November 12, 2026 · 5 minute read

You've got finished tracks, sound effects or art sitting on a drive. A shop on your IndieGuild profile lets a game dev license one today, with no brief and no back-and-forth. Here's how it works, what you need to open one, and where things stand right now.

The short version

A shop is a tab on your IndieGuild profile. Your portfolio still comes first, and every open shop also shows in the Market.
Each item is a music track, sound effects, art, a UI kit or a 3D model, priced from $5 to $500 for a license to use it in one game.
Buyers only hear or see a protected preview until they pay. Your full files stay private.
You keep 85% of every sale.
The Market is invite-only while I test it, and checkout opens with the pilot. If you have an invite, you can set up your shop now.

Where the Market stands today

I'd rather tell you straight: the Market is brand new. It's invite-only while I test it, invites go out by hand, and checkout opens with the pilot. If you have an invite, you can set up your shop and add items now. People can browse them right away, and buying opens once payouts are set up.

No invite yet? A shop sits on a published IndieGuild profile, so make yours and fill it with your best work. Then open the Market and tap Ask for an invite. I'm opening shops a few at a time.

What you can sell

Music tracks. Loops, themes, stingers and full pieces.
Sound effects. Single sounds or whole sets.
Art. Backgrounds, sprites, tiles and icons.
UI kits. Menus, buttons, bars and frames, as pictures.
3D models. Props, characters and scenery as GLB, FBX or OBJ files, with their textures.
Packs. Many files sold as one item, like 40 footstep sounds or a full tileset. A pack holds from 2 up to 100 files.

Two rules cover all of it. You made it yourself with no generative AI, and you own the rights to sell it. Every item needs your tick on that before it goes in your shop. A shop holds up to 60 items.

Add your first item

It takes about five minutes.

Open the Shop tab on your profile and tap Add an item.
Pick what it is: a music track, sound effects, art, a UI kit or a 3D model. Tick This is a pack if it's many files sold as one, and say what's inside, like "40 sounds, WAV, 48 kHz".
Give it a title and up to 8 tags, so devs can find it by mood, genre or use.
Set the price for one game, from $5 to $500. You can add a higher exclusive price too.
Add your files. Audio can be WAV, MP3, FLAC, OGG, M4A or AAC, up to 100 MB each. Art and UI kits can be PNG, JPG or WebP, up to 50 MB each. 3D models can be GLB, FBX or OBJ, up to 100 MB each, with PNG, JPG or WebP textures. A model also needs one picture of it for buyers to see.
Tick that you made it yourself, then tap Put it in my shop. Not ready? Save it as a draft and finish later.

Not sure what to charge? I wrote a separate guide on how to price a pack.

How your files stay protected

Nobody gets a usable file before they pay. The preview is made for you when you save.

Audio: the preview is the first minute at lower quality, with a soft chime over it.
Art and UI kits: the preview is a smaller copy with a watermark.
3D models: buyers see the picture you add of the model. The model files stay private.
Full files: they stay private until someone buys.

A watermark won't stop someone who's set on stealing, and I won't pretend it does. What it does is keep the real file away from anyone who's only browsing.

Art with nudity or gore gets a Mature tick. It's blurred until someone taps it, and it never shows out front in the Market.

Make the shop yours

A shop nobody touched still looks clean: your items in a list under a plain heading. From Customize shop you can add a shop name, a welcome line, one Top pick and your own order. Give items a shelf, like "Battle" or "Cozy", to group them.

You can run two kinds of deals. A bundle is one price for a few items, like "Any 3 for $25". A sale takes 10 to 50% off your whole shop or one shelf for up to 30 days, then ends by itself.

None of it changes who gets seen. The Market's order is shuffled on every visit and nobody can pay to be higher. Having a shop doesn't move you up or down in Browse either.

What you earn

You keep 85% of every sale. A $20 pack pays you $17, and a $100 track pays you $85.

Payouts come with the pilot. Until then nothing is charged and nothing is paid out, so it's a good time to get your shop ready.

Your profile, the Job board, proposals and messages stay free.

Frequently asked questions

Can anyone open a shop on IndieGuild?

Not yet. The Market is invite-only while I test it, and invites go out by hand. A shop sits on a published IndieGuild profile, so making your profile is the first step either way.

How much do I keep when something sells?

You keep 85% of every sale. A $20 pack pays you $17. Your profile, the Job board, proposals and messages stay free.

Can I sell AI-generated music or art on IndieGuild?

No. Every item needs your tick that you made it yourself with no generative AI and that you own the rights to sell it.

Can buyers download my files before they pay?

No. Buyers hear the first minute of audio at lower quality with a soft chime over it, or see a smaller copy of art with a watermark. Your full files stay private until someone buys.

Does having a shop change where I show up in Browse?

No. A shop never changes Browse, search or who gets seen. The Market shuffles its own order on every visit, and nobody can pay to be higher.

What can I charge for an item?

From $5 to $500 for a license to use it in one game. You can add a higher exclusive price too, which means you stop selling that item once it's bought.

Start with your profile

A shop sits on your IndieGuild profile, so that's step one. Add your best work, your rates and what you're open to. It's free.

Make my free profile

See the Market · How to price a game asset pack · What a game asset license covers